Grow Your Construction Business in 2024

Grow Your Construction Business in 2024

In this episode of TheLienZone Podcast, Alex Barthet is joined by JP Berdejo to discuss an invaluable strategy for construction business growth in 2024: claiming your Google Business Profile. This conversation covers the what, how, and why of Google Business Profiles, emphasizing their critical role in enhancing business visibility and credibility online.

Key Topics Discussed:

  • Introduction to Google Business Profile: JP Berdejo provides an overview of Google Business Profile, explaining it as a free tool offered by Google that allows businesses to manage their online presence across Google, including Search and Maps.
  • The Importance of Claiming Your Profile: The discussion highlights how claiming and optimizing your Google Business Profile can significantly impact your construction business’s growth by improving visibility, attracting more leads, and building trust with potential clients.
  • How to Claim and Optimize Your Profile: Step-by-step guidance on claiming your Google Business Profile is provided, along with tips on how to optimize it for better search engine rankings. JP emphasizes the importance of accurate and comprehensive business information, including hours of operation, services offered, and contact details.
  • The Power of Good Reviews: Alex and JP delve into the importance of positive customer reviews, discussing how they enhance your business’s credibility and influence potential clients’ decision-making processes. They share strategies for encouraging satisfied customers to leave reviews.
  • Pitfalls of Not Claiming Your Profile: The conversation also covers the risks associated with not claiming your Google Business Profile, such as inaccurate information circulating online, reduced visibility, and potential loss of business to competitors who are more proactive in their online presence.
  • Practical Advice for Construction Businesses: The episode wraps up with practical advice for construction business owners on how to effectively spend an hour claiming and optimizing their Google Business Profile to maximize its benefits.

Implications for Florida Construction Professionals:

For construction professionals in Florida, this episode underscores the importance of a robust online presence in today’s digital age. Claiming your Google Business Profile is presented as a must-do, low-effort, high-impact activity that can lead to significant business growth.

Make sure to follow us on YouTube and social media including InstagramLinkedIn and Twitter to get a jump on your competition.

About Alex Barthet

Alexander Barthet is a board certified construction attorney in Florida and holds a B.S. in mechanical engineering.  He manages The Barthet Firm, a ten lawyer construction law firm in Miami, and maintains a construction law blog at He can be reached at 305-347-5295 or

About JP Berdejo

JP Berdejo, Marketing Director at MetricsLion, a marketing agency based in Miami, FL that works exclusively with home improvement companies and contractors across the USA. JP can be reached at

About MetricsLion

MetricsLion is a premier digital marketing agency that works with home improvement contractors and construction companies. We create strategic solutions for each individual business and walk our clients through the entire plan of action prior to starting any campaign. Schedule a free digital marketing consultation today.